What is Growth Hacking?
Growth Hacking is a new field and a combination of marketing, data and technology. A growth hacker runs experiments based on a process-based methodology to grow the number of customers. Growth Hacking is ideal for startups, because of the limited budgets and resources, but it also lends itself to larger companies. Growth Hacking is a […]
Guanajuato and Hispanic Commerce
In case you missed it, here’s a link to last Friday’s Facebook Live forum “Guanajuato and Hispanic Commerce” where our CEO John Trainor was invited. The forum proposed the reinvention of commerce and how to do business through the Internet, take advantage of new markets in the United States, target marketplaces and the support that Guanajuato […]
The Myths of E-Commerce
Ecommerce has become an increasingly close option for consumers due to the increase in the penetration of the internet and mobile devices, but also due to an abundance of services and products that are currently marketed through this channel, with the aim to simplify people’s lives. Thus, the convenience and immediacy that electronic commerce offers […]
Why should my business
have a website?
Nowadays it is of utmost importance to have a website, since it is our letter of introduction and our second location open 24/7 for customers, playing an important role in increasing sales. That is why having an enabled, attractive and concise web page will open the way to a sea of potential customers who will […]
Time to embrace e-commerce
In an article published last week by Barron’s “The Pandemic Is Forcing Retailers to Do What They Should Have Done Long Ago” the author makes a very strong point about how COVID-19 is giving large retailers a once in a lifetime opportunity to close stores that were underperforming even before the pandemic had started. Very likely many of those stores will never reopen again, changing the brick and mortar landscape for the foreseeable future.
Seminario en Linea; Marketing de $0
Tuve el honor de ser invitado por la Cámara Hispana del Estado de Illinois a participar en una divertida charla en línea, con Cerveza en mano, sobre como hacer marketing en tiempos difíciles. El formato de “Cerveza en mano” fue para generar un ambiente relajado ya que muchos de los participantes no solo sufrieron el […]
Innovation and Creativity
AskBrien Radio Interview
https://www.hometownstation.com/podcasts/ask-brien-innovation-and-creativity-with-kreativa-september-12-2019-292560 To listen to the interview, click the button below: Click here
Thank you for the “shout out” IHCC
As part of the new digital content strategy, IHCC’s team needed to be involved in the development of SEO (Search Engine Optimization), which adapts our content to find faster answers in Google. Keywords were one of the most important terms together with the importance within content optimization, in the long term; Google searches lead more entrepreneurs, clients, members and […]
Congratulations IHCC!
Leveraging nearshore outsourcing during difficult times
In an alarming article published recently by Business Insider, 2019 has represented a landslide of lost media industry jobs. For perspective, the article mentions that between 2014 and 2017, there were 5,000 jobs lost and in 2019 alone, there have been 7,200 jobs cut in the media industry. Cutting jobs is not fun, as a […]
