A Leading Multi-National CPG Company

Client Overview

A leading multi-national Consumer Packaged Goods (CPG) company reached out to us through a former colleague who had joined their agency. Their agency, known for its traditional approach, was eager to expand into digital revenue streams but lacked the experience necessary to execute effective digital engagement programs. The opportunity came when one of their largest clients began asking for more digital-centric solutions, a field in which their agency had limited expertise.

Challenges

The CPG company’s agency faced a critical challenge: little to no revenue was being generated through digital channels. Despite their long-standing relationships with major clients, their business model was rooted in traditional marketing methods. As a result, they were missing out on opportunities to pitch and execute digital engagement programs that their clients were increasingly requesting. They needed a partner with the know-how and experience to fill this gap and help them grow their digital capabilities.

Trigger for Seeking Help

The specific event that prompted the agency to contact us was their CPG client’s demand for more digital promotions, engagements, and campaigns. Programs like sweepstakes, user-generated content (UGC), rebates, and other digital promotions were all areas in which they lacked experience. A former colleague and I had previously worked together at Prizeligc, where we had implemented hundreds of similar programs, making us the perfect partner to provide the expertise they needed.

Why They Chose Us

After evaluating several options, the agency decided to work with us due to our reputation, credibility, trust, know-how, and ability to bring big ideas to life. We had demonstrated extensive experience in executing the types of digital programs their client needed, and this expertise ultimately set us apart from competitors. After more than 180 days of careful deliberation, they made the decision to partner with us.

Our Approach

Our team worked closely with the agency to develop and implement several notable digital engagement programs for their CPG client, including:

1. Money-back rebate program: Consumers upload their receipts from any retailer, which are then scanned using optical character recognition (OCR). The system identifies qualifying purchases, validates them, and processes the rebate—all managed through a user-friendly dashboard on the promotion’s website.
2. TikTok filter activation: We created a fun, engaging TikTok filter where users could smile into their smartphone’s camera, triggering the reward of a free sample. This campaign generated significant user engagement while promoting the client’s products in a creative and interactive way.
3. E-commerce platform: We developed a full e-commerce platform exclusively for the CPG company’s employees. This platform allowed employees to purchase products at discounted rates, enhancing both internal engagement and product sales.

Results

The digital engagement programs we developed for the CPG company were a resounding success, helping the agency achieve their goals:

• The money-back rebate program attracted a large number of consumer participants, enhancing brand loyalty and boosting product sales.
• The TikTok filter campaign went viral, increasing social media engagement and driving product awareness.
• The e-commerce platform created a new revenue stream for the CPG company, fostering employee engagement and generating significant sales at discounted rates.

These programs not only helped the agency grow its digital revenue streams but also demonstrated their ability to execute cutting-edge digital marketing initiatives for their client, enhancing their credibility in the digital space.