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WHAT ARE UNICORN COMPANIES?
The term is coined by Aileen Lee, venture capital investor in 2013: unicorn startup. This is the expression the founder of Cowboy Ventures used to refer to those technology businesses that achieve a worth of 1 billion dollars without being quoted
Data Mining
Data mining is the process of finding anomalies, patterns and correlations within large data sets to predict outcomes. Using a broad range of techniques, you can use this information to increase revenues, cut costs, improve customer relationships, reduce risks and
What is Growth Hacking?
Growth Hacking is a new field and a combination of marketing, data and technology. A growth hacker runs experiments based on a process-based methodology to grow the number of customers. Growth Hacking is ideal for startups, because of the limited
Guanajuato and Hispanic Commerce
In case you missed it, here’s a link to last Friday’s Facebook Live forum “Guanajuato and Hispanic Commerce” where our CEO John Trainor was invited. The forum proposed the reinvention of commerce and how to do business through the Internet, take
The Myths of E-Commerce
Ecommerce has become an increasingly close option for consumers due to the increase in the penetration of the internet and mobile devices, but also due to an abundance of services and products that are currently marketed through this channel, with
Why should my business
have a website?
Nowadays it is of utmost importance to have a website, since it is our letter of introduction and our second location open 24/7 for customers, playing an important role in increasing sales. That is why having an enabled, attractive and
Time to embrace e-commerce
In an article published last week by Barron’s “The Pandemic Is Forcing Retailers to Do What They Should Have Done Long Ago” the author makes a very strong point about how COVID-19 is giving large retailers a once in a
Seminario en Linea; Marketing de $0
Tuve el honor de ser invitado por la Cámara Hispana del Estado de Illinois a participar en una divertida charla en línea, con Cerveza en mano, sobre como hacer marketing en tiempos difíciles. El formato de “Cerveza en mano” fue
Innovation and Creativity
AskBrien Radio Interview
https://www.hometownstation.com/podcasts/ask-brien-innovation-and-creativity-with-kreativa-september-12-2019-292560 To listen to the interview, click the button below: Click here
