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Why BPO is important
by Gabriel Gutiérrez Business Process Outsourcing (BPO) is to rely on external organizations to complement a company’s services to save time and costs. It is a decision with many benefits since it allows the company to focus on its core
Interview; Uncomfortable CEO dialogues
Did you know the Pandemic was coming? How did it affect your business? Watch this fun interview to learn what happened in Kreativa. https://youtu.be/G5Z7hpbHOcc Share your comments with us below.
Project Managers in Agile Organizations? An oxymoron?
Traditionally, the practice of project management has taken a linear approach. But this dramatically ignores the fact about how disruptive exponential change can be and how it is going to disrupt their businesses, as the World gets on its feet
Tired of endless lines of ‘insights’?
Tired of automation? Trying to cope with endless lines of “insights” automatically generated by your marketing dashboards? By 2025 it is estimated that 463 exabytes (463,000,000,000,000,000,000 bytes) of social data will be created every day by person and therefore will
5 keys for brands to continue growing in ecommerce
The Covid-19 pandemic brought the development of ecommerce, which grew in months what would have taken years to achieve, how to take advantage of this wave? During the last six months, the world has gone, for the most part, from
WHAT ARE UNICORN COMPANIES?
The term is coined by Aileen Lee, venture capital investor in 2013: unicorn startup. This is the expression the founder of Cowboy Ventures used to refer to those technology businesses that achieve a worth of 1 billion dollars without being quoted
Data Mining
Data mining is the process of finding anomalies, patterns and correlations within large data sets to predict outcomes. Using a broad range of techniques, you can use this information to increase revenues, cut costs, improve customer relationships, reduce risks and
What is Growth Hacking?
Growth Hacking is a new field and a combination of marketing, data and technology. A growth hacker runs experiments based on a process-based methodology to grow the number of customers. Growth Hacking is ideal for startups, because of the limited
Guanajuato and Hispanic Commerce
In case you missed it, here’s a link to last Friday’s Facebook Live forum “Guanajuato and Hispanic Commerce” where our CEO John Trainor was invited. The forum proposed the reinvention of commerce and how to do business through the Internet, take
