Project Managers in Agile Organizations? An oxymoron?
Traditionally, the practice of project management has taken a linear approach. But this dramatically ignores the fact about how disruptive exponential change can be and how it is going to disrupt their businesses, as the World gets on its feet in a post-pandemic mindset. The balance of the 21st century will be the equivalent of […]
Tired of endless lines of ‘insights’?
Tired of automation? Trying to cope with endless lines of “insights” automatically generated by your marketing dashboards? By 2025 it is estimated that 463 exabytes (463,000,000,000,000,000,000 bytes) of social data will be created every day by person and therefore will be crafted and digested with the use of all the hyper-super-ultra-sophisticated, cloud-based analytics in the […]
5 keys for brands to continue growing in ecommerce
The Covid-19 pandemic brought the development of ecommerce, which grew in months what would have taken years to achieve, how to take advantage of this wave? During the last six months, the world has gone, for the most part, from being on the streets to staying inside their homes, because practically all people sought to […]
WHAT ARE UNICORN COMPANIES?
The term is coined by Aileen Lee, venture capital investor in 2013: unicorn startup. This is the expression the founder of Cowboy Ventures used to refer to those technology businesses that achieve a worth of 1 billion dollars without being quoted on the Stock Exchange. The classic unicorn company in the business world was born almost […]
Data Mining
Data mining is the process of finding anomalies, patterns and correlations within large data sets to predict outcomes. Using a broad range of techniques, you can use this information to increase revenues, cut costs, improve customer relationships, reduce risks and more. Why is data mining important? So why is data mining important? You’ve seen the […]
What is Growth Hacking?
Growth Hacking is a new field and a combination of marketing, data and technology. A growth hacker runs experiments based on a process-based methodology to grow the number of customers. Growth Hacking is ideal for startups, because of the limited budgets and resources, but it also lends itself to larger companies. Growth Hacking is a […]
Guanajuato and Hispanic Commerce
In case you missed it, here’s a link to last Friday’s Facebook Live forum “Guanajuato and Hispanic Commerce” where our CEO John Trainor was invited. The forum proposed the reinvention of commerce and how to do business through the Internet, take advantage of new markets in the United States, target marketplaces and the support that Guanajuato […]
The Myths of E-Commerce
Ecommerce has become an increasingly close option for consumers due to the increase in the penetration of the internet and mobile devices, but also due to an abundance of services and products that are currently marketed through this channel, with the aim to simplify people’s lives. Thus, the convenience and immediacy that electronic commerce offers […]
Why should my business
have a website?
Nowadays it is of utmost importance to have a website, since it is our letter of introduction and our second location open 24/7 for customers, playing an important role in increasing sales. That is why having an enabled, attractive and concise web page will open the way to a sea of potential customers who will […]
Time to embrace e-commerce
In an article published last week by Barron’s “The Pandemic Is Forcing Retailers to Do What They Should Have Done Long Ago” the author makes a very strong point about how COVID-19 is giving large retailers a once in a lifetime opportunity to close stores that were underperforming even before the pandemic had started. Very likely many of those stores will never reopen again, changing the brick and mortar landscape for the foreseeable future.
